Starting a business is hard, but worth it! How Ivory Luxe started

Starting a business is hard, but worth it! How Ivory Luxe started

Read our current feature in Canvas Rebel.  Here's a short snippet!  

We were lucky to catch up with Ivory Lawrence recently and have shared our conversation below.

Hi Ivory, thanks for joining us today. The first dollar your business earns is always special and we’d love to hear how your brand made its first dollar of revenue.

How did you get your first client? After months of working on making my products and perfecting my craft of making candles and wax melts, I still was not ready!!! I had invested a lot of money at this point and felt defeated. I knew in that moment that I needed to take some kind of action NOW! I decided to highlight and focus on what products I knew how to make, wax melts. I committed to a launch date and set to prepare for that date. I downloaded apps to make flyer ads of what I was selling and promote it. I had to overcome my fear of rejection and failure. I sent out text messages, emails, social media post to all my family and friends. When I launched, I had sales and support from everyone and it felt amazing! This gave me the motivation, encouragement I needed to keep going.

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